Riva Gaming Group, a leading UK operator of bingo clubs and Adult Gaming Centres (AGCs) has opened the England’s first and only fully electronic bingo club in Sutton, South West London.
The Riva club in Sutton features 582 new personal handheld terminals specifically designed for the club and 20 further portable terminals for use in the external smoking area. The terminals present players with an electronic version of the traditional paper bingo ticket.
The electronic version of the game will:
* help the industry present a more contemporary product
* allow customers greater choice in terms of what they spend on bingo
* encourage a more sociable environment
* appeal to a wider audience, particularly considering the ‘smokefree’ context
* ultimately support a wider range of games.
The launch of England’s first electronic bingo club positions Riva as one of the industry innovators. Riva also operates the UK’s most advanced online bingo offering (www.rivabingo.com), which features a fully interactive service combined with live callers on screen which replicate the excitement of real bingo.
The use of electronic terminals in bingo clubs has become increasingly popular because the technology is so simple and can be enjoyed by all. Riva currently offers use of hand held terminals in a number of other of its clubs. However a fully electronic club is a first in England.
Riva will continue to grow both divisions its business organically and by acquisition and, in fact, completed the purchase of the Hippodrome Bingo Club in Lowestoft on 29th May for an undisclosed sum. The Sutton experience will help determine the pace of the rollout of electronic clubs.
Simon Hannah, CEO of Riva commented:
“Riva is at the forefront of bingo technology and product development. We are operating in a challenging environment but we believe there is still plenty of room for growth for operators who provide unique and exciting facilities. The Riva club in Sutton is amongst the most leading edge in the UK and in its opening week has traded beyond our expectations. Sutton provides our players with an exciting new bingo challenge and we are delighted with the number of players, both new and traditional, who are enjoying playing a part in the evolution of bingo”.